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   When starting your Etsy store, aim to have at least 10-20 product listings. This number helps you test different styles, products, and price points, giving valuable insight into what resonates with your audience. Additionally, Etsy’s algorithm favors stores that appear established and active. A wider selection shows Etsy that your store is serious, which can increase visibility and potentially lead to more recommendations to customers browsing similar items.

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   However, having variety doesn’t mean you should list random products—maintaining a cohesive theme is crucial. Etsy’s recommendation system often showcases stores with a clear style or niche, so sticking to a specific theme, like “modern 3D printed home decor” or “eco-friendly plant holders,” helps Etsy understand your brand and show your listings to the right customers. A cohesive theme builds a recognizable brand and can lead to more repeat customers who connect with your style.

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Tip: Organize your listings with descriptive tags and SKUs. Tags help customers find your products in search, while SKUs streamline inventory management, especially as you add more items. Choose tags that align with popular search terms, like “contemporary decor” or “custom gifts,” so your products appear in relevant searches.

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   Balancing a variety of products with a clear theme positions your store for better exposure and growth on Etsy, making it easier for customers to discover, remember, and return to your shop.