Hey everyone! Today we’re diving into the world of Shopify 3D print stores with a review of Faces of History. This store is a standout, offering a collection of historically themed busts in 3D-printed form. From its design to its product lineup, there’s a lot that’s working well—and a few tweaks that could make it even better. Let’s break it all down.
1. Clean Website Design, but Let’s Warm It Up
At first glance, the layout of Faces of History looks great—simple, clean, and visually appealing. The site’s title and headers are on point, but one small design flaw stands out: the white text on a complicated background. This can be hard to read, so consider bolding the text or using a warmer color palette, like bronze or yellow, to complement the stone and ice themes in the product photos. Small changes in color scheme can elevate a site’s overall aesthetic and make it more user-friendly.
2. Busts for History Lovers: A Niche Well-Served
The focus of the store is on 3D-printed busts, including famous figures like Abraham Lincoln and Donald Trump. The busts come in different materials like resin and FDM, each offering a high-quality finish. While the variety is fantastic, one of the cool things about these products is how they cater to a very specific market: history buffs and art lovers.
The product descriptions are well-crafted, offering not just details about the busts themselves but also historical context. This gives the store an SEO edge, as it targets both product-related and interest-driven searches. However, make sure the descriptions focus a bit more on the product itself—customers want to know exactly what they’re buying, not just the backstory of the figure.
3. Pricing and Color Options: Keep It Simple
When it comes to pricing, Faces of History has nailed it. For smaller resin busts, the price is fair, and customers know they’re getting quality. However, the color options could use some streamlining. While offering variety is great, too many similar options (like several shades of gray) can be overwhelming. Simplifying the color choices will help customers make quicker decisions and improve the overall shopping experience.
4. Optimizing the Product Photos
One of the strongest aspects of the store is its product photography. The images are clear, detailed, and showcase the busts in their best light. However, adding a few videos to the product listings could take things to the next level. Videos can give customers a 360-degree view of the product and help them visualize it in their space.
5. Clearance Items: A Hidden Gem
The clearance section features busts of historical figures like Theodore Roosevelt and Michael Faraday, which may not be selling as fast as others. This is a great opportunity for bargain hunters, but it could also signal a need for different marketing strategies. Running targeted ads, especially on platforms like Facebook, could help move these items faster. You can target people with interests in history, politics, or specific figures—like Theodore Roosevelt or Abraham Lincoln—and see sales boost.
6. Automating Production with 3D Print Services
Faces of History appears to manage its own 3D print farm, which is awesome! But if keeping up with demand becomes overwhelming, consider outsourcing some of the production. Services like Slant 3D offer print-on-demand solutions. You can plug this service into your Shopify store, and whenever an order comes in, Slant 3D will print and ship the item to the customer for you. This can take a lot of the production burden off your shoulders and allow you to focus on designing new products without worrying about scaling up production.
7. The Journey of Success: A Shoutout to Faces of History
Hats off to Faces of History—six years, 105 printers, and millions of print hours is no small feat! Running a print farm is no joke, and the store’s success is a testament to hard work and dedication. However, as print farms grow, they can become time-consuming. Outsourcing some of the production can help you step away from the day-to-day grind and ensure the business keeps running smoothly even if you want to take a break.
Final Thoughts
Faces of History is a Shopify success story, offering high-quality 3D-printed busts with clean design, strong SEO, and fair pricing. With a few small tweaks—like warming up the color palette, simplifying options, and maybe incorporating print-on-demand services—the store could elevate to even greater heights. Whether you’re running a similar 3D print store or just starting out, these insights can help you build a strong, scalable business.
Keep up the great work, Faces of History!
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