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How to Boost Your Shopify Store with 3D Printed Products

Writer's picture: TeleportTeleport

Updated: Oct 24, 2024


Hey everyone! Today, we’re diving into another print-on-demand Shopify store to see what they’re doing right, where they can improve, and how they can take their sales to the next level. This time, we’re checking out Plant Daddies of Atlanta, a plant shop that’s tapping into 3D printing to expand their product offerings. Let's break down what’s working and what could be done better for scaling success!

1. Diversify Revenue with 3D Printed Products

First off, Plant Daddies of Atlanta is doing something smart by adding 3D printed pots to their product line. This is a great example of how a business can use 3D printing to create ancillary revenue. By offering custom pots alongside their plants, they’re giving customers the option to buy a plant with a unique pot—something you won’t find in big-box stores. This adds value to the customer’s purchase and gives the store a chance to differentiate itself from competitors.

3D printing is particularly useful here because it eliminates the need to hold massive amounts of inventory. Pots can be printed as needed, which is a cost-effective way to manage stock and test new designs.

2. Simplify Product Options for Easier Sales

When it comes to the product offerings, keeping things simple is key. Limiting color options—as they’ve done with their terracotta pot—makes inventory management easier and prevents overwhelming customers with too many choices. This is a great strategy because it helps avoid decision fatigue, a common issue when customers are faced with too many options.

However, the pricing strategy could use some refinement. For instance, the 6-inch pot is priced at $36, while the 8-inch pot is more than double at $84. This discrepancy can confuse customers. A more logical pricing structure—where larger sizes are proportionally priced—could help improve conversion rates. Ensuring the price accurately reflects the value, while maintaining consistency across product sizes, will make customers feel confident about their purchase.

3. Optimize Product Listings for SEO

The product titles and descriptions are an easy place to make improvements. For instance, adding more SEO-friendly keywords like “decorative plant pot” or “unique garden planter” can help the items appear higher in search results. Avoid overloading the title with unnecessary details like dimensions—keep that information in the product description. This will help with both search engine rankings and user readability.

Speaking of descriptions, a bit more detail can go a long way. While the current descriptions are functional, they could benefit from more engaging language that highlights the benefits of the product. For example, emphasizing the handmade or customizable nature of the 3D printed pots would add to their appeal.



4. Improve the Shopping Experience

The overall design of Plant Daddies of Atlanta is solid, but there are a few areas that could be streamlined to improve the user experience. The website’s menu structure, for example, could be more straightforward. Clever names like "I Soiled My Plants" for the soil category might be cute, but they can also confuse new visitors. A simpler layout with more intuitive names for categories (e.g., Plants, Pots, Tools, Soil) would help customers find what they need faster.

Additionally, using real product images instead of renders for featured items would improve trust. While renders are great for prototyping, having real-life photos of the pots will help customers visualize the final product. The current product photography for some of the items is fantastic, so expanding that across the board will help build a more cohesive, professional look.

5. Consider Outsourcing to Scale

If managing 3D printing is becoming too labor-intensive for a shop focused on plants, outsourcing production is an excellent option. Services like Slant 3D can print and ship directly to customers, taking the production load off your plate. This is especially helpful during busy seasons or as your business grows. Outsourcing allows you to scale without needing to invest in more equipment or increase staffing, all while keeping your focus on the plants themselves.

For Plant Daddies of Atlanta, outsourcing 3D printed pots could be a great way to expand their offerings without overwhelming their in-house capabilities. This way, they can continue offering unique items without getting bogged down by the logistics of printing, packaging, and shipping.

6. Use Local Partnerships to Drive Sales

Because Plant Daddies of Atlanta is a local shop, they have a unique opportunity to leverage local partnerships. By selling 3D printed pots in-store and partnering with other local plant shops, they could create a network of stores selling their custom pots. This could be done through wholesale or drop shipping arrangements, where the local stores order from the Shopify store, and the products are either delivered or printed on demand.

This would allow Plant Daddies to focus on what they do best—growing and selling plants—while expanding their product line and presence in the local market.

7. Streamline the Blog and Content Marketing

One great feature of this site is that they already have a blog, which is a fantastic way to boost SEO and drive traffic. They can use the blog to share plant care tips, highlight new products, and keep customers updated on events or promotions. However, simplifying the blog structure and making it more focused on key topics—like plant care and pot design—would help keep customers engaged and returning for more information.

Content marketing is a great way to build a community around the brand, and Plant Daddies of Atlanta is already on the right track. With more focused content and regular updates, they can continue to grow their presence both online and in their local market.

Final Thoughts

Overall, Plant Daddies of Atlanta is doing a fantastic job of incorporating 3D printing into their business model. By refining their product listings, streamlining their menu options, and considering outsourcing to handle production, they can scale up while maintaining the quality and uniqueness of their offerings. With the right tweaks, they’re in a great position to grow and continue offering one-of-a-kind products to plant lovers everywhere.

Happy printing and good luck with your Shopify store!



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