top of page

Mastering Shopify: Insights from a 3D Print Store Review

Writer's picture: TeleportTeleport

Updated: Oct 24, 2024


What's up, everybody! Today, we’re diving into the fascinating world of 3D print Shopify stores, exploring what they’re doing right, where improvements can be made, and how they can skyrocket their growth. Our spotlight for the day is on Malone Custom Designs, a store offering an intriguing mix of products—from laser-engraved school supplies to 3D-printed custom items. Let’s break it down and highlight key takeaways that can help similar shops thrive in this space.

1. The Power of Specialization

One of the first things that stands out in Malone Custom Designs is the broad range of products. From laser-cut items to photography services and even cutting boards, the store offers a lot—arguably too much. When it comes to e-commerce, focus is key. Google rewards specialization. When your store’s purpose is clear, search engines can rank you more effectively, and your customers will understand exactly what you do best. In the case of Malone Custom Designs, narrowing the product range to fewer categories, like 3D prints and laser-engraved items, would boost both SEO performance and customer experience.

2. Too Many Color Options—A Double-Edged Sword

Malone offers a rainbow of color choices for some products, but there’s a catch. While variety can be appealing, too many options can overwhelm customers and become a logistical headache. From an efficiency standpoint, offering a simplified selection of colors—such as one for boys, one for girls, a neutral option, and perhaps a patriotic theme—makes inventory management and photography much easier. Not to mention, it helps the customer make quicker decisions. Simplification leads to smoother sales.

3. Maximize SEO with Optimized Descriptions

Here’s where Malone could really step up its game. Some of the product titles are solid, but there’s a world of opportunity to make them even more search-engine friendly. Keywords like "3D printed pencil cup" or "multicolor 3D printed bowl" can help boost visibility. But it doesn't stop at titles—product descriptions need love too! Simple, informative descriptions won’t cut it. Using tools like ChatGPT to generate keyword-rich, detailed descriptions can provide a quick way to expand content, drive traffic, and boost conversions.

4. The “Handcrafted” Appeal

When selling custom-made items, 3D printing is a standout feature—but surprisingly, calling attention to it too much can sometimes detract from the product's appeal. Shoppers may associate 3D printing with mass production, while "handcrafted" carries an air of authenticity and uniqueness. For products like Malone’s beautifully photographed 3D-printed bowl, emphasizing the craftsmanship behind the product without over-mentioning "3D printing" might elevate the perceived value.



5. Passive Income: Automating with 3D Print Services

Running a print farm takes time, effort, and equipment. But what if Malone could scale without lifting a finger? Enter services like Slant 3D, which allow stores to outsource production and shipping, turning 3D printing into passive income. By linking their designs with a service that handles everything from printing to delivery, Malone Custom Designs can focus on growing the business without the hassle of managing production logistics. Plus, with access to a vast network of machines, they’ll never have to worry about keeping up with demand.

6. Simplifying the Catalog

Another area that could use refining is the overall organization of Malone’s product offerings. Items like cutting boards and photography services, though popular, don’t fit seamlessly into the shop’s core identity. A more streamlined catalog—focused on the bestsellers and niche items—would create a cohesive experience for shoppers and make the store easier to navigate.

7. The Final Takeaway

Malone Custom Designs is on the right track but has room for improvement. With a few targeted adjustments—like streamlining product options, enhancing SEO, and automating production—the store could achieve greater focus, attract more customers, and ultimately boost its bottom line. The potential is there, especially with standout products like the 3D-printed bowl. The challenge now is to fine-tune the brand’s identity and harness the power of automation to take the store to the next level.

If you’re running a 3D print Shopify store, remember: focus, simplify, and automate. Those three ingredients will help you stay ahead of the game!



Comments


Connect your Store Today for 3DPOD!

Sign Up Today

Never miss an update

bottom of page