
In our journey working with various consumer products companies, we've gathered invaluable insights into what makes some businesses thrive while others struggle. Today, we’re excited to share some key marketing tricks that successful stores are using—because when it comes to 3D printing, effective marketing is just as crucial as the technology itself!
1. Skip the Jargon: Stop Using “3D Printing”
First things first: stop mentioning "3D printing" in your marketing! Shocking, right? But here’s the reality: customers don’t care about how a product is made. They care about what it does for them. Think about it—when was the last time you saw “injection molded” stamped on your shoes? It’s all about the product, not the process.
Instead of focusing on 3D printing, highlight the benefits and unique features of your product. Is it made from sustainable materials? Does it solve a specific problem? These are the selling points that resonate with customers, not the method of production. Most successful Etsy stores have learned this lesson, and you should, too!
2. Target Niche Markets
When developing your product, focus on niche markets. Identify a specific audience that has a particular need and tailor your message to them. Instead of trying to rank for broad keywords with heavy competition, start with specific, low-competition keywords that describe your unique product.
For instance, if you’re selling a purple fidget dragon with a smiley face, make sure your title reflects that! This strategy not only helps you capture more targeted traffic but also allows you to build a loyal customer base. Once you establish yourself within a niche, you can gradually expand your reach.
3. Use Video to Your Advantage
In today’s digital world, video content is king! Successful Etsy stores are leveraging videos to showcase their products, making them more appealing to potential buyers. A simple video can dramatically improve your product’s visibility and engagement on platforms like TikTok, Instagram, and YouTube.
You don’t need a fancy production team—just a smartphone will do! A 360-degree spin of your product or a quick demonstration can effectively grab attention. Plus, you can repurpose that video content for various platforms and marketing materials, maximizing your efforts.
4. Flip the Lunch: Launch Without Fear
Starting a new product line has never been easier! You don’t need to own a 3D printer to get started; you can order a prototype, snap some photos, and list it on Etsy in no time. This means zero upfront investment and the chance to test the waters quickly.
Don’t let perfectionism hold you back! While it’s essential to ensure your product is good, it doesn’t have to be flawless on the first go. Focus on getting your product out into the world and improving it based on customer feedback. Remember, people care more about the product than the packaging, so prioritize launching over obsessing over every detail.
Final Thoughts
To sum it up, if you’re looking to succeed in the world of 3D printed products, remember these key takeaways:
Skip the 3D printing talk. Focus on benefits instead.
Target specific niches. Get to know your audience.
Utilize video. Make your products stand out visually.
Launch without fear. Don’t get caught up in perfectionism.
By implementing these strategies, you’ll be well on your way to elevating your brand and capturing the attention of customers everywhere.
Have a great day, everyone, and happy selling!
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