This 3D Printed Toy Did $18 Million in Revenue | Wigglitz
- Feb 23
- 2 min read
Last year, Wigglitz generated $18 million in revenue selling 3D printed collectibles.
Now they’re headed into Target through a partnership with Moose Toys, the company behind some of the biggest retail toy brands.
This wasn't done with traditional manufacturing. This wasn't some Kickstarter novelty. This was 3D printing built for scale.
The Strategic Advantage Most Brands Miss
Wigglitz are collectible fidget creatures originally developed by ZB Designs. What began as a COVID-era side project, quickly evolved into a retail-ready brand through rapid iteration, disciplined merchandising, and a production model built around 3D printing.
Instead of committing to tooling and fixed inventory, they used 3D printing to:
Launch quickly
Aggressively expand to hundreds of variations
Validate demand in real time before scaling further
They didn’t just create a toy. They created an evolving collection.
The success of Wigglitz eventually grabbed the attention of Moose Toys, a giant in the world of toy design and distribution.
This partnership has helped Wigglitz reach the shelves of major retailers, like Target, in hopes of out-pacing their previous fiscal year, where they did an impressive $18 million in total revenue, including a single month where they moved 1.5 million units.
How to Apply the Same Strategy
Wigglitz achieved this scale by building a massive in-house print farm of nearly 3,000 machines. They took the time to learn how to optimize production, manage materials, and maintain quality across thousands of 3D printers. That infrastructure gave them the ability to scale aggressively, while staying nimble enough to keep iterating as new opportunities came up. But that infrastructure also took time, capital, and operational expertise to build.
Most brands don't want to build that kind of factory to capture the same strategic advantage, nor should they have to. The real value isn’t owning 3D printers, it’s having access to scalable production that adjusts with demand.
Teleport provides that access.
Teleport integrates directly with your e-commerce store, manufactures your products on-demand, and delivers them directly to your customers. It allows you to take advantage of all the same benefits that grew Wigglitz to $18 million in revenue, without having to build a print farm of your own.
Interested in learning more about how Teleport can work for your brand? Check out some resources below.
