Every October, like clockwork, we receive a wave of requests from clients frantically needing parts for Christmas. And every year, our answer is the same: those orders should have been placed about six months ago! While the holiday season is a time of high demand, many clients find themselves scrambling at the last minute. Let’s dive into why this happens and how you can be better prepared this year!
The October Rush: Why Does It Happen?
As we transition from summer to fall, many production clients return from their vacations, shaking off the rust of a few weeks away. September is often a time for getting back into the groove, and then October hits like a freight train, reminding everyone that Christmas is just around the corner. Unfortunately, for smaller users of the Etsy app or API, this rush can come as an unwelcome surprise.
The Key to Christmas Planning: Start Early
Christmas isn’t just a holiday; it’s an event that requires thoughtful planning and preparation. In fact, successful holiday campaigns are often baked in six to twelve months before the actual season! Right now, consider this your gentle reminder to assess your inventory from last year and project what you’ll need for the upcoming months.
Starting November 1st, we often see a decline in new clients as they rush to meet their Christmas deadlines. While we strive to expand our capacity to handle this influx, it’s not always possible to accommodate every last-minute request. So how can you avoid being caught in a bind?
Tips to Get Ahead of the Game
Review Last Year’s Inventory: Look back at what sold well and what didn’t. This can help you better estimate what quantities you’ll need for this year.
Order Samples Now: If you’re considering new products, don’t wait until the rush. Use the Etsy app to order samples early, ensuring they meet your quality standards.
Plan Your Inventory: Determine the volumes you might need to store up for the season. If you’re unsure, consider opting for a lower volume and reserving production slots in advance.
Prepare Packaging Materials: Ensure you have enough packaging ordered and ready to go. This often-overlooked detail can save you time and stress when orders start rolling in.
Create a Christmas Execution Plan: Lay out a step-by-step plan for how you’ll handle the busy season. When the rush happens, you won’t be left scrambling. Having a structured plan will keep you organized and focused.
Don’t Let Christmas Sneak Up on You!
The Christmas season is an annual event that brings with it a wave of excitement—and a fair bit of chaos if you’re not prepared. By making proactive moves now, you can ensure a smoother holiday season. Remember, the demand is expected to be 10-20% bigger than last year, so don’t wait until the last minute to get your ducks in a row!
So take a moment today to assess your needs, plan ahead, and set yourself up for success. By preparing early, you can enjoy the festive season with confidence, knowing that your business is ready to shine!
Have a fantastic day, everyone, and here’s to a smooth and successful holiday season ahead!
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